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Posts Tagged ‘Real Estate Staging’

Before the actual staging begins, you should start planning your photography of the project. You need to have multiple BEFORE shots of each room, even the ones that you may not be staging. Why every room? More than once we have contracted to stage only the key rooms of a home and when the sellers see our work they decide to have more rooms completed. I know that I’m not the first stager that has forgotten to shoot before photos, of these additional rooms, because they just weren’t in the initial plan. Take ALL of the shots in the beginning so that you have no regrets later.

Here are some initial steps that you should follow for each space with before AND after shots:

• Start with the four corners of each room and shoot 3-4 in different directions.
• Next move to the entry of that room and shoot at least 2 directions.
• Find the focal point in the room and shoot it from 4+ different angles.
• Locate the architectural details and shoot towards them from several angles.
• In open concept floor plans shoot through those spaces from both ends and from different angles and the corners.
• Do not always shoot from eye level. Experiment with high shots using a step ladder, or from waist level and lower.
• Take some vignette shots to use on your website and in your blogs.

Why take SO-O many shots. First, you can always delete them and second you do not know where you best after shots will come from. You should always have before and after photos from the same angles. If you do not, viewers will question your work or not understand the improvements that you’ve made. Remember most viewers don’t have the same visualization abilities as their stager.

Since 93 % of potential buyers of real estate look at photos online before they make appointments to actually see a property, great photographs are a crucial part of marketing a home. Home stagers can add value to their partner Real Estate Agents by providing great photographs as part of your staging package. Don’t let so-so photos, that don’t truly show your professional staging work hinder how buyers, Realtors and new staging clients see your work. A good photography is worth at least 1000 words.

This is just the beginning. Part two will cover additional aspects of becoming more professional with your staging photography. Come back for more.